2024
Hearth Finance
Making a complex financial planning platform feel calm, clear, and actionable.
Independent designer · New York & everywhere
I make digital work feel more human.
I’m Alex Morgan, a product designer and creative partner helping thoughtful teams turn complex ideas into clear, useful experiences.
- 9+
- Years crafting
- 42
- Launches helped
- 16
- Partners worldwide
Designing with clarity, curiosity, and care.
A little about me
Good design earns its place in people’s lives.
For the past nine years, I’ve helped early-stage teams and established organizations bring focus to their products and brands. My process balances a sharp point of view with the listening, testing, and collaboration that makes great work stick.
I care about the whole system—from a single helpful interaction to the story a company tells when no one is in the room.
Product strategyUX & interaction designDesign systemsVisual identityPrototypingUser research
Selected work
A few things I’ve helped shape.
A mix of product, brand, and web work for teams building meaningful things.
2024
Luma Travel
A luminous editorial commerce site for a new way to see the world.
2023
Morrow Studio
A living identity system for a thoughtful architecture practice.
2023
Springwell Health
An accessible care companion designed around the rhythms of real life.
Kind words
The best work is a good partnership.
“Alex brings rare clarity to messy problems. She made our product feel more useful and more like us—without ever losing sight of the people using it.”
“From first sketch to final detail, Alex made the work feel intentional. The site is beautiful, yes, but it also does a much better job of telling our story.”
“The system Alex created gave our growing team a shared language. It is practical enough to use every day and distinctive enough to make an impression.”
Start a conversation
Have a good problem to solve?
Whether you’re shaping something new or finding a clearer way forward, I’d love to hear what is on your mind.
hello@alexmorgan.design
Typically replies within two business days.